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Research Behavior
Identify accounts that are actively researching products, services and solutions relevant to your business.
Intents are the starting point of your engagement with customers and the basis for multichannel marketing.
An Intent Data platform lets you create data collected from different sources, unite them by intent and segment your customers according to cohort-based behavior.
Intent data confirms target accounts are actively researching and evaluating your solutions, offering real-time insight into client engagement.
When you have a more personal level of understanding of prospects' intent, it becomes easier to plan and execute successful campaigns.
Intent data can help marketing and sales teams focus their efforts on prospects who are demonstrating relevant research behavior.
Intent data can be collected from different sources and organized according to the behavioral intent of prospects.
Identify accounts that are actively researching products, services and solutions relevant to your business.
Bring information collected from different sources together to create a more complete view of customer intent.
Use behavioral signals to understand which prospects are showing interest in your solutions.
Segment customers according to cohort-based behavior and their demonstrated interests.
Gain insight into the engagement of target accounts and prioritize opportunities.
Use intent information to help plan and execute more targeted marketing campaigns.
Proman Worldwide Research's intent data approach is designed to help B2B marketers understand customer needs and identify prospects who are actively interested.
With better visibility into prospect intent, marketing teams can create more targeted messaging and improve campaign execution.
An important part of intent data is being able to understand which prospects are demonstrating meaningful interest.
Excelsior Research's proprietary approach provides distinct customer segment information that helps identify prospects and engage them more effectively.
Excelsior Research's proprietary intent-based approach to outbound marketing helps B2B marketers pinpoint customers who are most interested and ready to buy.
Pinpoint prospects demonstrating interest in your products and solutions.
Create distinct customer segments based on demonstrated behavior and intent.
Develop more relevant messaging for prospects based on their interests.
Turn better prospect understanding into stronger engagement and revenue opportunities.
Excelsior Research states that it provides B2B intent data combined with in-depth user profiling to support cost-effective campaigns.
The company says it has more than eight years of experience working in this space and uses intent information to provide insight into future purchasing behavior.
This information can help marketers make smarter decisions about their marketing campaigns.
Identify the prospects who are most interested, engage them with relevant messaging and create stronger opportunities for your business.
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