PROMAN IT BUYER AUDIENCE

Understand Your IT Audience

Connect with technology professionals across key business functions and decision-making roles.

18% Software Development & Engineering
15% IT Generalists Specialists & Analysts
22% Data Management Data Science & BI
14% DevOps IT Ops & Systems
12% IT Support & Helpdesk
9% IT Networking & Infrastructure
10% IT Security
7M IT BUYERS AUDIENCE
AUDIENCE BREAKDOWN

IT Professionals

78%

Explore professionals across different functions within the technology buying ecosystem.

Technology Audience Insights

Reach technology professionals who matter

Technology teams evaluate solutions that support business operations, security, infrastructure, productivity and digital transformation.

Proman Worldwide helps businesses connect with relevant IT audiences through targeted campaigns.

Reach technology decision makers while they research products, services and solutions for their organizations.

IT Buyer Audience
IT Audience

Connect with IT decision makers

Reach technology professionals responsible for infrastructure, security, software, data and digital transformation.

01

CIO & IT Executives

Connect with senior technology leaders responsible for strategic IT and digital decisions.

02

IT Directors

Reach IT leaders responsible for technology strategy, infrastructure and organizational systems.

03

IT Managers

Engage professionals managing IT operations, systems and technology resources.

04

IT Security Professionals

Connect with professionals responsible for cybersecurity, risk and information protection.

05

Infrastructure Professionals

Reach professionals responsible for networks, servers, cloud and technology infrastructure.

06

Software & Data Professionals

Engage technology professionals involved in software, applications, data and analytics.

Proman Worldwide Audience

Reach technology leaders and IT decision makers

IT professionals continuously evaluate technologies that can improve business performance, security and operational efficiency.

Proman Worldwide helps businesses focus campaigns on relevant technology audiences.

Deliver useful information to professionals involved in technology research and purchasing decisions.

IT Professionals
IT Audience Targeting
Precision Audience Targeting

Reach the right IT accounts and contacts

Effective audience targeting helps your message reach technology professionals whose responsibilities align with your solution.

Focus campaigns on technology roles, departments and professional areas that matter to your business.

CIOs & IT Executives
IT Directors
IT Managers
Cybersecurity
Infrastructure
Software & Data
Technology Functions

Connect across IT functions

Engage professionals across the technology functions that influence IT investments and business decisions.

FUNCTION 01

IT Infrastructure

Reach professionals responsible for enterprise infrastructure, networks, servers and systems.

FUNCTION 02

Cybersecurity

Connect with professionals responsible for security, risk management and information protection.

FUNCTION 03

Cloud & Digital

Engage professionals evaluating cloud, digital transformation and modern technology solutions.

FUNCTION 04

Data & Analytics

Reach professionals involved in data management, analytics and technology driven decision making.

Connect with IT decision makers

Put your message in front of relevant technology professionals and create meaningful opportunities throughout the buyer journey.

LET'S WORK TOGETHER